About Verlas

Redefining Fine Jewelry with Transparency and Craftsmanship

Verlas is a fine jewelry brand built on a foundation of quality, transparency, and empowerment. Co-founded by two industry insiders, Verlas offers beautifully crafted, conflict-free jewelry pieces that combine modern designs with timeless elegance.

What sets Verlas apart is its commitment to transparency at every stage—from sourcing ethically to offering customers complete clarity on their purchases. Each piece is handcrafted by master jewelers in a dedicated Verlas Studio, ensuring impeccable artistry and attention to detail.

The Challenge

Verlas Jewelry was looking for a way to increase customer engagement and loyalty. They wanted to find a way to connect with their customers on a more personal level and build stronger relationships.

Solution

Verlas implemented Custlo, a software that allows them to collect customer data such as birthdays and anniversary dates. This data is then used to send personalized emails and promotions to customers.

Step 1: Set Up Birthday and Email Fields at create account form

Step 2: Enable Customers to View and Edit Their Information

Results

Since implementing Custlo, Verlas has seen a significant increase in customer engagement. They have also seen a rise in customer loyalty and repeat purchases.

Here are some specific results that Verlas has achieved:

• Increased customer loyalty by 1.3X
• Increased repeat purchases by 19.4%

Custlo has helped Verlas to:

• Build stronger relationships with their customers
• Increase customer lifetime value
• Drive sales and revenue

Ready to enhance your customer experience? Explore how Custlo can transform your customer interactions today.

START YOUR FREE TRIAL TODAY!