Overview
Skin Type Solutions, a leader in personalized skincare solutions, focuses on helping customers identify their unique skin types and sensitivity levels to provide tailored product recommendations. They have a patented scientific methodology that has been tested on over 200,000 patients around the world. Their mission is to improve global skin health by working with medical providers and skincare brands to promote the use of scientifically proven skin care, diet, lifestyle habits and oral supplements to maximize skin health.
They believe that everyone deserves to have beautiful skin, no matter their skin type or age. They strive to educate people on the importance of proper skin care and encourage them to take an active role in their health.
Requirement
- Personalize User Experience: Collect and store customer-specific data, such as skin type and sensitivity, to deliver highly targeted product recommendations.
- Streamline Account Management: Offer features like order history, address management, and reordering products to improve convenience.
- Boost Customer Retention: Enhance the overall shopping experience to encourage repeat purchases and foster loyalty.
Solution
Skin Type Solutions implemented Custlo, a solution that seamlessly integrates with their existing platform. Custlo provided the necessary features to:
- Collect Skin Data: During profile creation, customers can easily select their skin type and sensitivity levels. This valuable data is then stored within their account profiles.
- Enhanced Account Management: Custlo offers a centralized hub for account management. Customers can access order information, manage addresses, change passwords, revisit recently viewed products, and easily reorder favorite items.
Results
- Deeper Customer Understanding: Captured skin data allows for a more personalized approach to customer service and product recommendations. (Note: Additional integrations may be needed for full personalization)
- Improved Customer Experience: A centralized platform empowers customers and simplifies account management, leading to increased satisfaction.
- Streamlined Customer Journey: Easy access to all essential account features creates a smooth and efficient shopping experience.
Conclusion
Skin Type Solutions' successful implementation of Custlo demonstrates the value of a comprehensive customer account management solution. By collecting valuable skin data and providing a user-friendly platform, Skin Type Solutions has fostered a deeper understanding of their customers and created a more personalized and streamlined shopping experience.