Company Overview
Or-Shay is a premium lifestyle and fashion brand known for its elegant designs, high-quality craftsmanship, and commitment to delivering exceptional customer experiences. With a curated product range that blends timeless style with modern trends, Or-Shay has built a loyal customer base across multiple regions. The brand operates on Shopify, offering both online and offline shopping experiences, and focuses on creating a seamless journey for customers— from browsing to post-purchase engagement.
Challenge
- Enhance their legacy customer account interface without migrating to Shopify’s new accounts.
- Offer advanced features like total spent, re-order options, recently viewed products, and custom profile fields.
- Maintain a smooth experience for returning customers without losing historical account data.
Solution – Custlo App
Or-Shay implemented Custlo – Customer Account Page to revamp their legacy accounts:
- Brand-Aligned Design: Customized layout and visuals to match Or-Shay’s premium identity.
- Custom Profile Fields: Gathered valuable customer preferences for targeted marketing.
- Seamless Integration: Worked perfectly with Shopify’s legacy accounts, ensuring no disruption.
- Recently Viewed Products: Improved conversions by helping customers easily revisit items they had previously explored.
- Top Ordered Products: Increased sales by highlighting best-selling products, encouraging purchases of popular and trusted items.
Results
- +35% customer return rate.
- +28% repeat purchase frequency.
- Faster re-order process and smoother navigation.
- Zero downtime or data loss during implementation.
Conclusion
By integrating the Custlo App, Or-Shay successfully transformed their legacy Shopify customer accounts into a modern, feature-rich, and conversion-focused hub—delighting customers while preserving their existing account infrastructure.