Overview
Crysty Crystals is an online store focused on the power and beauty of healing crystals, spiritual jewelry, and self-care accessories. As the business expanded, they needed a branded, intuitive customer account dashboard—something Shopify’s default experience couldn’t fully deliver.
To solve this, Crysty Crystals implemented Custlo on Shopify’s New Customer Accounts experience.
Objective
- Create a seamless and visually consistent customer account portal
- Provide easy access to order history, profile editing, and tracking
- Boost return purchases and build trust with personalized accounts
- Use Shopify’s new account infrastructure without needing custom code
Solution: Custlo for New Customer Accounts
Crysty Crystals integrated Custlo, a customer account app built to support Shopify’s New Customer Accounts. Their goal: deliver a modern, feature-rich, and on-brand experience tailored to their audience.
Features Enabled:
- Branded login and sign-up pages with a crystal-inspired theme
- Personalized order history view with shipment tracking
- Editable profile and address sections
- Upsell widget showcasing popular products inside the account
- Custom banners and trust badges for engagement and credibility
- Mobile-optimized layout for shoppers on-the-go
Results
Post-integration, Crysty Crystals experienced noticeable improvements in engagement and retention.
| Metric | Before Custlo | After Custlo |
|---|---|---|
| Customer Engagement Rate | Moderate | ↑ 2.2x increase |
| Repeat Order Rate | Low | ↑ Boosted by 30% |
| Profile/Address Updates | Infrequent | ↑ More user-initiated edits |
| Customer Support Queries (Logins) | Frequent | ↓ Reduced by 40% |
Customers now enjoy a seamless, visually consistent, and branded account experience—leading to stronger satisfaction and higher conversions.
Conclusion
By adopting Custlo on Shopify’s New Customer Accounts, Crysty Crystals transformed their customer area into a feature-rich, conversion-focused hub. The app offered a hassle-free setup, flexible customization, and a user-friendly interface—all without needing a developer.
Key Takeaway:
Crysty Crystals proves that upgrading your customer account experience doesn’t require code—just the right app like Custlo.