Overview
BuyLegalMeds.com is a leading online retailer specializing in legal hemp-derived CBD products. With a commitment to quality, transparency, and customer trust, the brand serves a wide audience seeking natural health and wellness solutions. Their mission is to make the shopping experience as seamless, informative, and personalized as possible.
Challenge
- Improve navigation within customer accounts to reduce drop-offs.
- Present a branded, cohesive account interface that reflected their identity.
- Increase average order value (AOV) and return on investment (ROI) with better post-purchase engagement.
- Provide customers with easy access to relevant products and information all in one place.
Solution – Custlo App Implementation
BuyLegalMeds.com integrated Custlo – Customer Account Page to enhance their legacy accounts without disrupting their existing setup.
- Extra Tab Navigation Menu: Added a custom navigation tab to redirect customers to a dedicated information or promotions page.
Impact: Improved customer access to key resources, reducing confusion and bounce rates. - Branded Account Page: Designed the account interface to match BuyLegalMeds.com’s unique brand style, colors, and tone.
Impact: Strengthened brand consistency and customer trust. - Reorder Button: Enabled a quick “Reorder” option, allowing customers to repurchase past products with one click.
Impact: Boosted AOV and ROI by simplifying the repeat purchase process. - Recently Viewed Products: Displayed products customers had previously browsed as subtle reminders to encourage purchases.
Impact: Increased conversion rates by re-engaging interested shoppers. - Everything in One Place: Consolidated all account-related actions—order history, profile updates, product suggestions—into a single, user-friendly dashboard.
Impact: Enhanced the overall shopping experience and reduced friction.
Results
- Higher customer retention due to easier navigation and faster repeat purchases.
- Notable increase in AOV through targeted upsell opportunities and the Reorder feature.
- A more professional, brand-aligned interface that improved customer trust.
Conclusion
By adopting Custlo for their Shopify Legacy Customer Accounts, BuyLegalMeds.com transformed a standard account page into a branded, multifunctional customer hub. With features like the Extra Tab navigation, Reorder button, Recently Viewed Products, and a unified dashboard, the brand elevated customer satisfaction while driving measurable business growth.