About ACERKA
ACERKA is a premium furniture and lifestyle brand that brings together contemporary design, European inspiration, and exceptional craftsmanship. With a focus on creating timeless living spaces, ACERKA offers thoughtfully designed furniture that combines aesthetics, functionality, and quality.
As a growing ecommerce brand, ACERKA understands that delivering an exceptional customer experience goes beyond the purchase itself. From browsing products to managing orders and accessing personalized account information, every interaction plays an important role in building lasting customer relationships
To strengthen its post-purchase experience, ACERKA leveraged Custlo to transform its Shopify customer account into a more personalized, convenient, and customer-centric destination.
The Challenge
For a premium furniture brand like ACERKA, maintaining a consistent and sophisticated customer experience across every touchpoint is essential.
However, standard Shopify customer accounts offer limited opportunities to create a fully branded, feature-rich customer portal that meets the expectations of modern shoppers.
ACERKA wanted to provide customers with a more intuitive account experience while simplifying everyday account management.
Key challenges included:
- Limited Customer Personalization: Providing customers with relevant profile information and a more personalized account experience.
- Simplified Order Management: Making it easier for customers to access and manage their order history.
- Improved Customer Self-Service: Allowing shoppers to update their profiles and addresses without contacting support.
- Enhanced Product Discovery: Helping customers rediscover products they had previously viewed or purchased.
- B2B Customer Management: Providing visibility into customer-specific Trade Tier information within the account experience.
- Brand Consistency: Creating a customer account experience that feels like a natural extension of ACERKA's premium storefront.
ACERKA needed a flexible solution that could improve customer convenience while creating opportunities for stronger engagement and repeat purchases.
The Solution: Custlo New / Legacy Customer Account
ACERKA implemented Custlo to enhance its Shopify customer account experience with personalized information, convenient self-service functionality, and improved product discovery.
Custlo enabled ACERKA to transform its customer account into a centralized destination where shoppers can manage their profiles, access orders, and explore products more efficiently.
ACERKA leveraged Custlo's profile customization capabilities to provide customers with a more informative account experience. Customers can access and update important personal information, including:
- First and last name
- Email address
- Phone number
- Trade Tier information
- Email subscription preferences
This helps ACERKA maintain more organized customer information while giving shoppers greater control over their account details.
With Custlo, ACERKA customers can conveniently access their order history and search for orders directly from their account dashboard. The enhanced order experience helps customers:
- Access previous purchases
- Search orders by order number
- View order-related information
- Manage eligible account and order actions
This creates a smoother post-purchase journey and reduces unnecessary friction when customers need information about their purchases.
Custlo empowers ACERKA customers to manage essential account activities independently. Customers can update their profiles, manage addresses, and access account-related information without relying entirely on customer support. By enabling self-service functionality, ACERKA can deliver a more convenient experience while helping reduce repetitive account-related support requests.
ACERKA uses Custlo's Recently Viewed Products and Top Ordered Products sections to make product discovery more convenient. These features help customers reconnect with products they have previously explored or purchased. By bringing relevant products directly into the customer account, ACERKA creates additional opportunities for product engagement and repeat purchases.
ACERKA's customer account experience also incorporates Trade Tier information into customer profiles. This provides a convenient way for customers to access their trade-related information within their account, supporting a more organized and personalized experience for professional customers.
Performance & Customer Growth Analytics
An enhanced customer account experience creates opportunities to improve engagement throughout the customer lifecycle.
For ACERKA, Custlo provides a foundation for improving customer convenience, supporting repeat purchases, and strengthening post-purchase relationships.
Customer Experience Improvements
- Improved Account Accessibility: Customers can easily access their profile, orders, addresses, and account information.
- Greater Customer Independence: Self-service profile and address management reduces dependency on support.
- Better Product Engagement: Recently viewed and top-ordered products encourage customers to rediscover relevant products.
- Enhanced Customer Relationships: Personalized account information supports a more customer-centric experience.
- Consistent Brand Experience: A more structured customer account complements ACERKA's premium storefront experience.
Growth Opportunities
Custlo's customer account capabilities provide ACERKA with opportunities to:
- Encourage customers to return to the store.
- Simplify repeat purchasing journeys.
- Improve customer engagement after checkout.
- Create a more convenient shopping experience.
- Strengthen long-term customer relationships.
Rather than treating customer accounts as a simple login destination, ACERKA can use them as an ongoing engagement touchpoint.
Feature Deep Dive: What Drove the Results?
Conclusion
ACERKA demonstrates how Shopify customer accounts can evolve beyond basic order history and profile management into a more personalized and engaging customer experience.
By implementing Custlo, ACERKA created a centralized account destination that supports customer self-service, convenient order management, personalized product discovery, and professional customer relationships.
The result is a customer account experience designed around convenience, engagement, and brand consistency.
With Custlo, ACERKA is making every customer interaction count — even after checkout.