
If you've spent even a few months running a Shopify store, you already know this: the customer account area is one of the most ignored—yet most important—parts of the buying experience. Customers log in expecting clarity and control, but instead face a default dashboard that feels disconnected from the brand, lacks personalization, and offers limited self-service tools.
In 2025, fixing this usually means editing Liquid files, hiring developers, or stacking multiple apps. This is exactly why Custlo exists—to let merchants customize the Shopify customer account experience without touching code.
Before diving into how Custlo transforms the experience, it’s important to understand that Shopify offers two different customer account systems: Legacy Accounts and New Customer Accounts.
Understanding Shopify Legacy vs. New Customer Accounts
Shopify offers two customer account systems that differ not only in appearance but also in functionality. Most merchants are aware of them, but few understand how they work or how to customize them effectively.
Let’s break them down in a simple, non-technical way.
Legacy Customer Accounts (Classic Accounts)
Legacy customer accounts are Shopify’s original password-based system. Customers log in using a password and can access:
- Order history
- Profile information
- Saved addresses
- Custom tabs
- Basic account details
These accounts follow a simple, structured layout. While the UI is outdated, merchants historically liked them due to full control via Liquid customization.
What merchants liked:
- Full Liquid control
- Easy metafield insertion
- Compatibility with older apps
- Support for Multipass / SSO
Downsides:
- Outdated UI
- No self-serve returns
- No saved payment methods
- No built-in B2B support
New Customer Accounts (Passwordless System)
Shopify’s new customer accounts use a passwordless login system where customers receive a one-time code via email.
The UI is modern and app-like, featuring:
- Card-based layouts
- Self-serve tools
- Saved payment methods
- Returns and subscriptions
- B2B data (Shopify Plus)
- Native store credit
While visually modern, Shopify restricts customization heavily—making it difficult for merchants to brand or personalize the experience.
Where Custlo Fits In: Customization Without Code
Custlo was built to solve Shopify’s biggest customer account limitation—lack of customization.
Custlo overlays Shopify’s existing account system and transforms it into a modern, customizable dashboard without modifying Shopify’s core templates.
Shopify manages authentication and data. Custlo handles the design, layout, and user experience.
Inside the Custlo Dashboard
Custlo turns the customer account into a clean, widget-based interface.
Key UI features:
- Header section with customer name
- Grid-based actionable widgets
- Visual order tools
- Responsive, app-like design
Widgets can be dragged, reordered, enabled, or disabled to match business needs.
Legacy + New Account Compatibility
Custlo works seamlessly with both Shopify account systems.
- Shopify handles login
- Customers are routed to the Custlo-enhanced dashboard
- No Liquid edits required
This hybrid approach allows merchants to offer both flexibility and modern UX without compromise.
Legacy vs. New Customer Accounts: UX Comparison (Custlo Perspective)
| Feature | Legacy Accounts (via Custlo) | New Customer Accounts (via Custlo) |
|---|---|---|
| Customization | Full drag-and-drop widget control | Full drag-and-drop widgets, branding, and layout |
| Login Method | Password-based login | One-time 6-digit email code |
| Design Flexibility | High (theme + Custlo widgets) | High (Custlo layer overrides Shopify UI) |
| Supported Features | Orders, invoices, metafields, uploads, addresses | Orders, returns, saved payment methods, subscriptions, store credit |
| B2B Support | Limited (custom setup) | Native B2B data (Shopify Plus) |
| Best For | Stores with heavy custom customer flows | Modern DTC brands, B2B stores, subscriptions |
Why Merchants Prefer Custlo
Merchants use Custlo to solve real problems—not just for design.
- Lack of personalization
- Poor order visibility
- No easy return management
- No space for custom customer data
- No loyalty or store credit overview
Custlo adds function, clarity, and control to the customer account experience.
FAQs
- Do I need a developer? No. Custlo is fully visual—no code or Liquid required.
- Does Custlo work with new Shopify accounts? Yes. Customers log in normally and land on the Custlo dashboard.
- Does Custlo replace Shopify accounts? No. Shopify manages authentication; Custlo enhances the UI.
- Is Custlo useful for B2B? Yes. Custlo supports B2B fields, pricing indicators, and company-level widgets.
- Main benefit? A modern, branded customer portal that reduces support tickets.
Get Started with Custlo
If you’re tired of Shopify’s rigid customer account layout and want a dashboard that truly reflects your brand—without hiring a developer—Custlo is the simplest solution.
Start your 14-day free trial on the Shopify App Store and explore the full widget library.